Two Must-Haves for Enrollment Conversations that Sell
Often I’ll see entrepreneurs who are really wanting to make a bigger difference in the world. And they want a breakthrough to six figures. They are doing all these different things, chasing shiny objects, and thinking… “I need to have the perfect social media channels and platforms, have everything dialed in, and have a massive email list to see success.”
They’re doing all these different things, but they’re not where they want to be in business. I’m not saying these other elements aren’t great and fun and important. It just saddens me when I see a really gifted coach or mentor or influencer who’s not where they want to be.
They’re missing this one piece of knowing how to create and sell high ticket packages…. And that piece is the enrollment conversation.
Having the hugest audience in the world or the biggest following or the prettiest website won’t mean a thing if you don’t know how to sell your services. Selling your services is key to making the difference you want to make in this world.
The enrollment conversation is the piece that will help you to create more connections, make a bigger difference, and to also build a sustainable and thriving business.
Today I’m sharing 2 key principles so you can create and develop your own sales conversation framework that works for you.
Being authentic during your enrollment conversations is crucial. I think back to all the mentors and experiences I’ve had over the years and I’ve learned a lot of different sales concepts and frameworks.
I’ve gone on to generate multiple 7-figures of sales in my coaching business and it was never about following exactly what someone taught me to a tee. It’s been about taking the best of the best and then making it my own so that when I’m in my own enrollment conversations and when my teams are having conversations, we are all able to be our authentic selves.
It only gets weird if you make it weird. That’s what I believe. My invitation to you is to take the best of what I’m teaching you and make it authentically yours.
When I share how I break down the framework of enrollment conversations, it’s coming from my years of experience in sales. It’s easy to take it at face value and think you need to ask every single question I ask or do it exactly like me, and that’s just not true.
If some of these questions don’t make sense for what it is that you offer, then only use the relevant ones. Know that the conversation doesn’t need to be pushy or manipulative. Instead, focus on being compassionate and love-based. Care about your ideal clients and serve them first. And if you know you can make a bigger difference for them in your paid offer, then it’s your job to make an offer and to do it in a way that is really about them and not you.
These 2 steps are key to having enrollment conversations that work and don’t feel salesy. Take this to heart.
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Hi, I am Amy Yamada.
a Business Coach, Entrepreneur and Author of my signature "Create, Connect, Offer" system
When you market yourself and your business in an authentic and loving way, you attract authentic and loving clients. When you have a sales conversation that is inspiring, heart-centered, and dedicated to making a difference, your BEST clients will be thrilled to work with you!
My team and I are dedicated to helping you build a deep connection with yourself, your vision, and your audience so you can make a big difference for your ideal clients and create the income you desire! Over the last six years, I have coached hundreds of entrepreneurs and spoken in front of thousands of them on how to create unique marketing messaging, write e-mail copy that personally connects and converts, and have heart-centered sales conversations with the RIGHT clients.
Once you learn these skills, you can build ANY level of business you’d like.
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