1: Subject Line
It all starts with the subject line. This is what gets the email opened. You can review your open rate within your email service provider. Think about how you’d write if you were writing to one person. You can even look at your own outbox for ideas!3
2: Deep Connection Statement
Think about a moment you can take people to. Describe a moment and a deep thought you had at that moment. The purpose of this is to create a DEEP connection with your reader.
3: Authenticity
If you aren’t sounding like you, then the message is not going to land. Are you casual? Are you more polished/professional? It’s all good, but it’s important to stay true to your style.
BONUS TIP: The P.S. is the 2nd most read portion of the email. It’s a GREAT place to remind the reader of the call to action or to handle an objection.
More on incorporating the power of deep connection. Here’s how to do it:
- Put your feet firmly on the ground. Take a couple of deep breaths.
- Think about your ideal client. Put yourself in their shoes. What is troubling them right now?
- Find inspiration on what to write to them – what will solve that problem for them?
- Powerful Call to Action
Just be honest. Keep it simple. Ask, if this is something they need help with and invite them to step forward to take the next step.
Which of these 4 tips did you like the most? Comment below to let me know!