Connect with Ideal Clients with Media
Today we got some of the most amazing strategies and tips for getting in the media from Jackie Kotei!
Jackie spent many years working in the media as a producer and on-screen reporter.
Here are the gold nuggets Jackie had for us on how to use media to attract ideal clients…
Why Mainstream Media?
What if you could get your message in front of 17,000 viewers?
Often outlets of mainstream media have their niche figured out. What does that mean for you?
When you appear on a media outlet you are getting exposure to 10s or 100s of thousands of targeted viewers!
“You get in this life what you have the courage to ask for.”
What is it that you want in your business in the next 12 months? Whatever that looks like, media can get you there faster.
What Media Opportunities Exist?
Media is about opening the door to a new set of relationships that are going to serve you for years.
Remember: Authenticity Converts
The old rules of business are just that, they are old. You have the freedom to color outside the lines and you can do that on the media.
How to Get a Producer’s Attention
Figure out who the media reporters are in your area. Create a list of at least 10 great leads in your backyard.
Pull up each outlet’s website and review the Meet the Team. Which reporters are there? Find a point of connection.
Then go one layer deeper and see what they post about on social media. The goal is to just get the conversation started in your first reach out.
Then your 2nd email could be the one where you pitch your story.
Would getting on the media make a difference for you? Comment below!