4 Questions to Create Your Marketing Message
I’ve noticed something with some entrepreneurs… they are working really hard to market their business but it seems like nothing is working. Often times what I discover is that these entrepreneurs are not clear on their marketing message.
In fact, I was talking to one of my colleagues who has had a business for at least five years and has a massive following online, and she still doesn’t feel as though her message is UNIQUE and CLEAR.
Luckily this is one of my specialtys, and I’m going to support you with it today.
It’s time to find that really powerful message that’s dedicated to your ideal client.
You get to BE and embody your message. Have fun with it!
I made sound bites that I used over and over again and that’s what has gotten me to where I am now where people know me for my ability to support with marketing messaging and copywriting. Now it’s even easier for people to know how I can help, I get more referrals, and I’m known for a certain topic from stage.
It’s more than business, it’s beyond business. It’s you getting to make a difference for people.
Marketing Mission Statement in 4 Questions
1: Who Do You Want to Help the Most? Who Do You Serve?
It’s not just who you can help. Who do you really WANT to help? I got really clear really fast that my sweet spot is entrepreneurs who are coaches or service-based entrepreneurs.
2: What is their Desired Result?
When you think about these ideal clients, what is their desired result?
For me, my clients – their #1 motivator is helping people. Their second motivator is financial freedom.
Think about your ideal clients. What do they want? If you don’t know… then survey your audience or reach out to people you already know who represents your ideal client and ask – what are their pain points? What are they struggling with?
Care enough about your ideal client to know what their pain points are.
3: What is Your Title?
I always smile and laugh when I get to this question because I didn’t know what to call myself for the longest time. I resisted calling myself a Business Coach for the longest time.
Here’s the thing, I think of titles as outfits. I tried on a bunch and I ended up taking on the Business Coach title because it’s the one that landed with my ideal clients.
As you move along in your business, your title becomes less and less important. It’s an ever-evolving process.
My advice to you right now is to choose a working title and let it evolve!
4: What Are the 2-3 Core Elements Your Clients Need to Achieve the Desired Result?
Put yourself in a conversational place and tell someone – what would someone need to do to get the desired result.
What you say represents the 2-3 core elements!!!
Your Marketing Mission Statement:
(who you serve) hire me in order to (desired result). As a (title), the way I help my clients do this is (2-3 core elements).
Bonus Marketing Mission Statement Questions
5: What Problem Do You Solve?
If you get stuck on this, ask yourself – what opportunity do you create?
6: What Examples Can Your Share?
Stories connect! Think PSR – what was the problem they came to you with, the solution you presented, and what result did you achieve.
7: What Do You Want to Be Known For?
What do you want other people to know you for? You want people to know enough so that it’s easy for them to refer people to you.As you think about your message, what is your answer to those main 4 questions? How about the bonus questions. Really take your time with this. Reserve a block of time to journal on it. Then start sharing what you decide with the people in your circle to get feedback. When you have your marketing message statement ready, comment with it below!